The line begins around the corner. It curls through a hedge and down Melrose, these excited young women in baggy jeans and baby tees, slicked-back center-parted buns, glossy pouts, and perfect, almond-shaped manicures, all patiently waiting for the doors of Rhode’s Los Angeles pop-up to open and let them inside. It is a warm morning in February, and some have been here for hours, hoping to get that much closer to Hailey Bieber, the inspiration behind such beauty crazes as “clean girl,”“vanilla girl,”and “strawberry girl”(the ingestible theme continues with “glazed-donut skin,” “latte makeup,” “brownie-glazed lips,” and “cinnamon-cookie-butter hair”). Around 9,000 people will show up here over the course of six days for Rhode skin creams, face balms, lip glosses (or the ultra-Instagrammable phone-case holders), and more, but really they’ve come for the model turned businesswoman who dreamed them up.